Jewellery Influencers You Need on Your Feed

8 Sept

From charm queens to treasure hunters, these are the creators, bloggers and brands keeping my jewellery obsession inspired.

If you’ve been here a while, you’ll know I’m completely obsessed with jewellery and luckily the internet is full of amazing people who share that same passion. From collections and styling ideas to storage hacks and DIY tips, there’s so much inspiration out there if you know where to look.

#JewelryTok is a total wormhole (and I happily fall down it on the regular). If you’re after fresh ideas or just want to fill your feed with sparkle, treasure and creativity, here are some of my favourite influencers, bloggers and brands to follow.

Open vintage-style wooden jewellery chest lined in red velvet, filled with an extensive collection of gold charms, pendants, necklaces, bracelets and rings, neatly arranged across multiple tiers and trays. — *A peak into* *@okayfines* *jewellery collection*

Okay Fine

Okay Fine is arguably the queen of #JewelryTok and definitely the queen of charm jumbles.

She’s full of genius DIY projects for jewellery storage (all my charm display trays are inspired by her) and I also love her concept of “delayed gratification”: buying a piece, then saving it for a special moment to finally open. I’m not sure I’d have the self-restraint, but I adore the idea of making your collection feel more meaningful.

Through her account, I’ve discovered so many beautiful jewellery brands I never would have stumbled across otherwise.

Flatlay of gold and silver jewellery on a cream textured fabric, featuring chunky rings with gemstones, layered gold chains, and charm necklaces with pendants including a horseshoe, heart, and key. — *A dreamy flat lay from* *@aurelse’s* *instagram feed*

Aur Else

Aur Else (run by Emily) is such a fun one to follow if you love everyday styling. Her TikTok and Instagram are packed with easy stack ideas, charm combos and jewellery tips that make you want to raid your own collection immediately.

What I love is how genuine it feels, it’s less about chasing trends and more about celebrating those little everyday details, like layering a couple of necklaces or mixing sentimental pieces with something new. It feels like getting jewellery advice from a stylish friend.

Local Eclectic

Local Eclectic is one of my go-tos when I want to get lost in sparkle. They showcase loads of independent designers (most of them women-run) and their feed is basically a jewellery treasure chest. From dainty gemstone rings to bold statement pieces, there’s always something to swoon over.

Their TikTok is fun and approachable, filled with styling inspo and jewellery moments that feel like your stylish friend sharing their favourite finds. If you love discovering unique, small-brand designs, this account is a must-follow.

Gem Gossip

One of the first jewellery bloggers I ever followed, Gem Gossip will always have a special place in my heart.

She started the iconic #showmeyourrings hashtag and creates fun challenges for her followers, from themed pieces to showing off your “forever” treasures. I especially recommend her Jewelry Collection Story blog series, where she dives deep into people’s personal collections and the meaning behind their jewels.

Her content is a mix of treasure hunting tips, styling inspo and pure jewellery joy, I always come away with a new idea or wishlist piece.

Haricot Vert

Not technically an influencer, but I had to include Haricot Vert because their jewellery world is too good not to share. They create one-off collaged charms from vintage imagery, quirky, nostalgic, and unlike anything else I’ve seen. Every piece feels like a tiny story you can wear, and I’m forever swooning over the combinations people come up with.

They also have a shop in New York called Dreamworld, which is part boutique, part café, part workshop and basically my dream destination. For now I’m living vicariously through their Instagram, but one day I will make it there.

Close-up of two hands wearing chunky gold gemstone rings, with colourful nail art featuring red stars and blue polka dots. The person is dressed in a denim jacket and gingham shorts, with a brown belt visible in the background. — *Nail Art & Ring Stack Inspiration from Pinterest*

One final tip: I’m always sneaking a look at nail artists’ pages, you’d be amazed how many incredible ring stacks you spot on their clients. It’s such a fun way to see personal style shine through in both nails and jewels.

So there you have it, a few of my favourite jewellery accounts that keep my feed sparkling. Who are yours?

*@nails.by.mana* *providing the ultimate jewellery and nail combo inspiration*

Emily Sorrell